training | speaking
sales store
upcoming events
free resources
about
media center
 Home
View Cart
  blog  •  contact us


copyright 2010. All rights reserved.

Selling to Big Companies is a production of Leapfrog Strategies. Your online resource for sales techniques, sales strategies, sales tips and sales training for selling products and marketing services.

Contact Us
Jill Konrath
651-429-1922





login





 

03/15/07   How to Craft Powerful, Customer-Enticing Value Propositions

Duration: 1 hour
Time: 1:00 PM Eastern, 12:00 noon Central, 11:00 AM Mountain, 10:00 AM Pacific
Price: $59/person

In today’s market, a strong value proposition captures the attention of corporate decision makers. Yet most companies have such weak ones that it's amazing anyone can sell anything. In fact, a recent study showed that 75% of executives blamed the failure of their new products offerings on inadequate value propositions. Do you know what your value proposition is? And if so, is it strong enough to get prospects to eagerly invite you into their offices?

In this session, you'll discover:

  • Why changes in the market have made obsolete the traditional ways of talking about your company's offering.
  • How a value proposition is different from an “elevator speech” and a “unique selling proposition.”
  • The key components of strong value propositions.
  • How to find the true value propositions of your company’s product or service.
  • How to translate your offering into the language of a corporate decision maker.
  • How to evaluate the effectiveness of your value proposition from a buyer’s perspective.
  • Multiple ways to leverage your value proposition to get your foot-in-the-door of big companies.
  • and more …

Price: $59.00

*First Name:  
*Last Name:  
*Email Address:  
*Phone Number:  
*Company Name:  
   





 
  home  training | speaking  sales store  upcoming events  free resources  about  media center 
privacy policy