Attracting More Customers How to Create an Irresistible Elevator Speech
"So what do you do?" Now that's a million-dollar question! Everyday you meet people who
could use your products or services. But unless you tell them what you do in a
compelling manner, those relationships go nowhere.
Instead of sounding like a total bore or a babbling fool, learn how to create an
irresistible elevator speech that literally draws the right clients to you.
In "Attracting More Customers," you'll discover:
Why having an irresistible elevator speech is absolutely necessary in today's market.
If you're using an ineffective elevator speech and why it's not working for you.
5 critical steps you must follow to craft an elevator speech that totally differentiates you from your competitors.
How to focus on results instead of your product, service or process - and why that's so important from a customer's perspective.
Why it's imperative to clearly articulate your target market.
15 essential "rules of thumb" that will take your questioning skills to an even higher level - and result in more sales success.
How to insert a strong emotional component that appeals to the heart of your prospective buyer.
How to create a problem-centered and a benefit-centered elevator speech - and why you would choose one over the other.
10 essential questions to use in evaluating your elevator speech.
3 strategies to use to fine tune your elevator speech and get it ready for "prime time."
Where and how to use your elevator speech to achieve maximum impact.
"Attracting More Customers" also includes a detailed 3-page worksheet to help you create your own customer-enticing "elevator speech."