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Claiming Your Niche!
Pursue Skinny Target Markets to Fatten Your Checkbook
Stop working harder than you have to! Instead focus on customers where you have the highest likelihood of winning the business.
While it's seductive to keep all your options open, you'll be much more successful if you're selling to a clearly defined target market.
Claim your market niche now - and watch your sales and profits take off!
In "Claiming Your Niche!," you'll discover:
Why keeping all your options open is a major hindrance in getting business and actually works against you.
7 powerful benefits you realize when you pursue a specific target market.
How to analyze your company's strengths to determine your own ideal customer profile.
Key demographic factors to pinpoint precisely where you're most likely to find opportunities for what you sell.
Intangible psychographic factors that help you determine if a prospective customer is the best "fit" for your offering.
Why understanding your specific "enabling conditions" enables you to hone in on specific customers who are ripe for your product or service.
The importance of "triggering events" in defining your niche, initiating customer contact and winning contracts.
How to use a past customer analysis to fine-tune your best niche market opportunities.
A strategy to analyze your existing product or service offering to determine customers most likely to buy from you.
How to build on your personal credibility - and why it's essential for start-up businesses.
How to effectively communicate your niche to prospective customers.
"Claiming Your Niche" also includes 4 worksheets to help you fully define those customers where you have the best opportunity for sales success.
Get Yours Now!
Get Yours Now!
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Copyright 2006, Jill Konrath - (651) 429-1922